Artists reinvigorate past trends in an effort to marry manufacturer demands with artistic sensibilities.
As the art and design industry prepares for this year's SURTEX, held May 20 to 22, at New York City's Jacob
In the past, broadcast meant one thing to the entertainment industry: television. And while the medium still clearly leads other viewing options such as the Internet and, to a lesser degree, iTunes, the definition of progra
Though TV networks remain reluctant to give their airtime over to advertiser-funded programming, more and more brand owners are creating content from scratch.
Ever since the advent of television, marketers have been pushin
Entertainment licensing newcomers and old-timers expanding into new genres offer fresh properties at MIPTV.
One of the many fascinations of the TV business is that it is always changing. Just when you thought you knew what
With only 45 American Idol licensees—a small number for such a global property—FremantleMedia has a very specific strategy in place when it comes to its behemoth brand.
While most of today's TV sho
While it's no secret that Marathon Production's Totally Spies has been an international hit on air, the licensing program now is taking off with more than 100 licensees and a variety of products.
Famous for produ
Sponsored by: WBCP Inks Apparel DealsWarner Bros. Consumer Products is working with designer label Heatherette on the first-ever line of The Wizard of Oz junior apparel. The collection includes T-shirts, sportswear, and accessories, and will launch