Union Pacific, America's first transcontinental railroad, is on track with a licensing program that utilizes its vast archive of photos documenting the railroad's construction, storied history, and ad campaigns.
A new wave of art inspired by tattoo designs and graffiti edges its way into the mainstream marketplace.
The licensing industry is daring to take on a new genre of art that vastly contrasts the conventional art the
Artists reinvigorate past trends in an effort to marry manufacturer demands with artistic sensibilities.
As the art and design industry prepares for this year's SURTEX, held May 20 to 22, at New York City's Jac
Though TV networks remain reluctant to give their airtime over to advertiser-funded programming, more and more brand owners are creating content from scratch.
Ever since the advent of television, marketers have been pu
Coming April 16 to 20 in Cannes, France, MIPTV sets the stage with new television properties to watch and licensed products to sell.
Following its recent formation, Ragdoll Worldwide—the new joint venture between
Entertainment licensing newcomers and old-timers expanding into new genres offer fresh properties at MIPTV.
One of the many fascinations of the TV business is that it is always changing. Just when you thought you knew
Brand managers and retailers constantly are exhorted to "establish an emotional connection with the consumer." But is that really happening? I found a brand experience recently related to me by