Smithfield Deli Group, a division of Smithfield Foods, is launching a one-year test of Subway Restaurants-branded premium deli meats and cheeses at deli counters at mass retailers and grocery stores. The selection includes bologna; Virginia ham; Gen
IMC Licensing negotiated multiple new licensing agreements for fishing tackle company Pure Fishing. A line of sport fishing gear and accessories, including technical fishing apparel, will be produced by The Outdoor Recreation Group with on-shelf pre
The U.S. Fund for UNICEF, a fundraising and advocacy arm of UNICEF, is exploring brand licensing programs around its Trick-or-Treat for UNICEF brand, tapping licensing agency Marketing on Demand to lead the search for partners in the Halloween costu
Pabst Blue Ribbon selected The Sawtooth Group as its agency of record. The initial campaign is slated for late spring in test markets around the country with a goal of increasing consumer awareness of the beer brand by playing off its cultural attri
Mark Burnett Productions, Inc., expanded its agency relationship with Brand Central LLC to manage the licensing program for its new game show, Are You Smarter Than a 5th Grader?, on Fox. Licensees already enrolled, include Hasbro for board and plug
ToyQuest signed on with The Mad Science Group for a line of science-related toys and activities. The new fall line will include the Bubble Experimentation Lab, Dinosaur Curator Set, Goo Maker, Hydraulic Robotic Arm, and the Egg Drop Challenge.
HIT Entertainment signed its first major Spanish language television deal in the U.S. with V-me, a new national Spanish language 24-hour digital broadcast network presented by public television stations in markets across America. The deal brings mor