Maya & Miguel Spark Innovative Marketing Campaign Scholastic Media created a multi-tiered marketing strategy for Maya & Miguel that focuses on community-centered events and online outreach. The campaign begins with a national sponsorship with U.
In our April issue, we took a look at one of the fastest-growing trends in the licensing industry, devoting a special section to Food and Spirits. Companies ranging from Guinness to Godiva are embarking on ambitious programs, extending their well-kno
Disney wants to make girls of all ages feel like princesses with a new collection of wedding gowns inspired by the spirit and style of Disney Princesses Ariel, Beauty, Belle, Cinderella, Jasmine, and Snow White. Kirstie Kelly For Disney’s Fairy
20th Century Fox Licensing & Merchandising is building a consumer products program around the iconic FOX Sports logo in a variety of categories. The program will target, but will not be limited to, apparel and accessories, toys/collectibles/games,
American Greetings Properties and DIC Entertainment will launch three new animated programs on CBS’s Saturday morning programming block, including Care Bears, Strawberry Shortcake, and Sushi Pack. Care Bears and Strawberry Shortcake will target
Mattel launched the beta site for BarbieGirls.com as part of its Barbie Girls platform being unveiled on Thursday, April 26, in New York City. BarbieGirls.com is a global online community designed exclusively for girls, giving them the creative power
Girl Scouts of the USA hopes to reach more girls, enlist more volunteers, and reconnect with alumnae through an expanded licensing program. Spearheading the effort is Karina Gee, named to the newly created position of manager of licensing. The fledgl