Nontraditional retail outlets are on the rise in the Netherlands, offering new channels of opportunity for licensors.
Although there is no question that The Netherlands is anything other than a stable economy, it, along with
From apparel and games to greeting cards and stationery, ESPN continues its high-scoring ways with retailers and licensees.
The playbook on ESPN's licensing strategy was clear-cut: Get fans to tune into its consumer
The Teenage Mutant Ninja Turtles are enjoying renewed popularity, thanks in part to licensing agency 4Kids and a new box-office hit.
Thanks to the recent success of "The Teenage Mutant Ninja Turtles" animated ser
Already a licensing success story, Pucca and her friends up the ante with an international television series.
Take one lively girl—Pucca, the daughter of a Chinese restaurateur—add the object of her affection, Ga
Hollywood's biggest hits keep going and going, with merchandising strategies that outlive celluloid success.
This is a big year for movie franchises, with sequels and "threequels" from Spider-Man, Pirates of t
In anticipation of this year's Book Expo America, publishers discuss industry trends and opportunities for consumer product tie-ins.
"Book Expo America used to be a really important venue for connecting with book