Environmentally conscious brands are embracing licensing as the eco-trend becomes more mainstream.
"More brands and consumer goods companies are looking at licensing as a way to increase their consumer touch points, a
International sports brands boldly go where they have not gone before.
In many ways sports brands are unlike almost any other brand category. "One of the great advantages that a sports brand has over another, such as
Retailers and licensing agencies getting involved in the community is a win-win for all.
There are those who wonder why a business—which is, they argue, an organization set up to generate profit for its owners—sh
Tips on designing an effective yet alluring retail space.
How do some retailers manage to create enticing shopping destinations while managing to address the consumer's specific needs? The right blend of materials, colo
The Countdown Begins
This year's Brand Licensing Europe will once again provide retailers, licensees, and marketers with a unique opportunity to compare and contrast the biggest range of licenses on display anywhere in
When Toys ‘R’ Us chairman and CEO Jerry Storch accepted LIMA’s Retailer of the Year award during the annual
Licensing Show gala a few weeks ago, it was an indication that the venerable retailer is s