Bic USA has hired Broad Street Licensing to find new licenses for its world-famous Bic lighters. The agency plans to pursue brands that resonate well with Bic’s target consumer: the 21- to 34-year-old male who shops at convenience stores and mass
S4C has finished sales for children’s series “Hana’s Helpline” with Italian broadcaster Rai, Nickelodeon Australia, Israel’s Hop! Channel, and Piwi—France’s preschool channel—joining the roster of broadcas
Planetpals, a new property to teach children eco-friendly behaviors, will launch at Brand Licensing Europe on Oct. 2. The brand will debut for the Asian market at Asia Licensing Show on Oct. 31. “Our goal is to come out strong with Planetpals and
Corgi International has selected EON Productions as its master toy and collectible replica licensee for its James Bond movie archive. The agreement will extend until 2010, including the 2008 release of the newest James Bond film and any subsequent films
Decode entertainment has hired Rocket Licensing as the UK agent for its animated children’s property, “Franny’s Feet.” Rocket has already penned a deal with Rainbow Productions to manufacture a line of character costumes, adding
Last week’s massive Mattel recall—the second in a month for the company—surely sent a chill through the toy industry, as well as manufacturers in a number of other product categories. But with the holiday season a few short months awa
Marvel inked several new licensing deals for merchandise inspired by upcoming films, Iron Man and The Incredible Hulk—the company’s first self-financed feature films. Both films are scheduled for release in summer 2008. New licensees incl
In an effort to mark the 50th anniversary of Gumby, Classic Media and Genius Production will release a Gumby Essentials DVD—a compilation of Gumby episodes from the 50s, 60s, and 80s, which were hand-chosen by Gumby’s creator Art Clokey.