It's hard to believe that after 30 years some Star Wars aficionados still discuss the decision by filmmaker George Lucas in 1977 to make the first movie from the fourth episode in the so-called Know
As the headlines talked of a summer meltdown in European stock markets following the U.S. mortgage debt crisis, it just seemed like another thing to end the season on a down note.
The mad weather
Why video games and licensing play so well together.
At just 25 years old, interactive entertainment is a relatively young industry, but one that has embraced the potential of licensing from the early days and has an incre
And that's good news for the licensing industry, says one expert.
Jack Alfrandray, vice president, licensing and new business development, Latin America and Spanish-speaking America, Nickelodeon and Viacom Consumer Prod
The Ladybird kids' brand is branching out into new licensed product areas at the same time as ramping up its international retail rollout.
Describing the new Ladybird jewelry collection as a "proud-to-give gift,&
Before conquering movie screens around the world, Spider-Man 3 set its sights on retail.
Back in the spring, it was hard to avoid the onslaught of Spider-Man 3: It seemed that the superhero web slinger was everywhere—
Specialty retailers such as The Sharper Image and Brookstone turn to licensing as a means of expanding their retail reach.
A few select specialty retailers are capitalizing on the solid reputations their brands have built