This year’s Brand Licensing Europe kicks off this week at London’s Olympia, where it will boast 189 exhibitors on the show floor, with more international exhibitors—29 compared to 23 last year. Visitors have also pre-registered from
Toys ‘R’ Us is busy preparing for the impending holiday season by opening a 25,000-square-foot temporary location in New York City’s NoHo neighborhood. The pop-up store officially opens today and will operate through Jan. 31, 2008.
Sobeys Inc. and Disney Consumer Products have partnered on Compliments Junior Disney!, a new co-branded line of food to launch across Canada. The food products include Mickey burgers, alpha-taters mashed potato letters and fruit Pic-Mix dried fruit
Kids’ WB!, Sony Pictures Television, and Marvel Studios have swung into action on a marketing and promotional campaign for “The Spectacular Spider-Man” television series due spring 2008 on the Kids’ WB! lineup on The CW Network.
Steve & Barry’s revs up its licensing business once again with a line of JEEP T-shirts headed to its stores for holiday 2007. The deal, brokered by The Joester Loria Group, will include additional apparel merchandise throughout 2008.
Global Brands Group has signed up Seardel Investment Corp. to create official licensed clothing bearing the 2010 Fifa World Cup mark. This deal will enable retailers across South Africa to carry a wide range of merchandise in the run-up to the footbal
JAKKS Pacific Inc. was tapped by Nickelodeon & Viacom Consumer Products as the master toy licensee in the United States for Neopets, the largest global youth-focused virtual world. The JAKKS line will focus on plush toys from the vast portfolio of
Chellomedia, the European content division of Liberty Global, and producer and rights owner Hit Entertainment have launched a joint venture international preschool TV channel. At the same time, Chellomedia has separately acquired preschool channel JimJ