Knott’s Scary Farm’s Halloween Haunt chose Paramount’s Beowulf (due Nov. 16, 2007) as the centerpiece of its 27-night Halloween extravaganza running Sept. 27 through Oct. 31. The event will give visitors a sneak peek into the world
JAKKS Pacific Inc. announced a licensing agreement with Chorion Silver Lining’s classic publishing brand, Mr. Men and Little Miss, to develop and market a line of consumer products. This new partnership solidifies the popular brand's presence i
Take-Two Interactive Software Inc. launched 2K Play, a new publishing label dedicated to casual gaming. As part of the 2K Play initiative, Take-Two also announced an expansive new handheld and console video game licensing agreement with Nickelodeon,
Jetix Europe’s Jetix Consumer Products (JCP) has appointed Impact International as the UK licensee of a range of classic Sonic The Hedgehog toy merchandise and First 4 Figures (owned by Puzzle Productions) to develop a range of collectible resi
Unilever Foods UK has taken on The Copyrights Group’s Paddington Bear to promote savory spread Marmite. The agreement sees Paddington front a campaign, launched on Sept. 13, which will run across all advertising media over the next 12 months.
Sesame Workshop is building a relationship with K’NEX, naming the company its licensee for interlocking construction building sets worldwide. The product line, due June 2008, will be specially designed for children ages two years and older, th
New online features and functionality have taken hold at 4Kids.tv in conjunction with the premiere of the sixth season of 4Kids TV. Content in the form of branded games, video-on-demand TV programming, and a kids’ pop culture buzz section have
Cookie Jar Entertainment appointed iToys the lead toy licensee in the UK for “The Doodlebops” with first products due in fall. Musical instruments, microphones, dance mats, and role play toys are just a few of the categories that will an