Macy’s Corporate Marketing created the Macy’s Parade & Entertainment Group and promoted key executives to lead the national events team. The new group will secure entertainment industry related partnerships that will enhance Macy&rsqu
Brand Licensing 2007 “Biggest Ever”This year’s Brand Licensing Europe, held at London’s Olympia last week, was the biggest ever, as initial figures reveal a 7 percent increase in attendance and a massive 30 percent increase in
When the annual industry data for 2007 is released next year, it will likely indicate one of the strongest years for the business of retail licensing in more than decade. And that's following a 3.6 pe
The complex world of Olympic Games licensed products was aired at the Licensing Summit held in London last month, just before reports first broke that adidas—the European sportswear brand with pl
A new venue and a new outlook after this summer's recalls give retailers and manufacturers a lot to talk about at the fall show.
As toymakers and retailers head to Dallas for this year's Fall Toy Preview Oct. 9
The Magic Marketplace in Las Vegas was the site of a slew of new apparel deals and announcements.
Paramount Licensing announced multiple apparel deals including: ABG Accessories: Headwear, gloves, rainwear, cold weat