Unilever Foods UK has taken on The Copyrights Group’s Paddington Bear to promote savory spread Marmite. The agreement sees Paddington front a campaign, launched on Sept. 13, which will run across all advertising media over the next 12 months.
Sesame Workshop is building a relationship with K’NEX, naming the company its licensee for interlocking construction building sets worldwide. The product line, due June 2008, will be specially designed for children ages two years and older, th
New online features and functionality have taken hold at 4Kids.tv in conjunction with the premiere of the sixth season of 4Kids TV. Content in the form of branded games, video-on-demand TV programming, and a kids’ pop culture buzz section have
Cookie Jar Entertainment appointed iToys the lead toy licensee in the UK for “The Doodlebops” with first products due in fall. Musical instruments, microphones, dance mats, and role play toys are just a few of the categories that will an
Posters and Stuff has taken a license with Coolabi to produce a range of 12 iconic Hammer Horror posters. There are 12 posters in the series, each a reproduction of the original poster for one of Britain’s famous horror films. The series begi
TV-Loonland’s multiplatform CGI series “The Owl,” with 52 x 1-minute slots, has been signed by BBC for CBBC. The BBC has the exclusive UK TV rights on the series, a co-production by TV-Loonland, Paris based Studio Hari and French br
Fiesta is licensed to send out the perfect valentine for Valentine’s Day 2008. Fiesta, designer, manufacturer, and distributor of unique soft toy creations, has inked deals with three popular licenses—Co-edikit, Get Wise With Vimrod, and
ELH Enterprises Inc. added Suzy’s Zoo to its brand portfolio with responsibility for the stationery and paper goods categories, with additional plans for non-paper products. ELH will introduce the first new products in November, with an extens