Toys ‘R’ Us Opens Temporary Digs, Supports Geoffrey’s FunDay Toys ‘R’ Us is busy preparing for the impending holiday season by opening a 25,000-square-foot temporary location in New York City’s NoHo neighborhood. T
This year’s Brand Licensing Europe kicks off this week at London’s Olympia, where it will boast 189 exhibitors on the show floor, with more international exhibitors—29 compared to 23 last year. Visitors have also pre-registered from
Toys ‘R’ Us is busy preparing for the impending holiday season by opening a 25,000-square-foot temporary location in New York City’s NoHo neighborhood. The pop-up store officially opens today and will operate through Jan. 31, 2008.
Sobeys Inc. and Disney Consumer Products have partnered on Compliments Junior Disney!, a new co-branded line of food to launch across Canada. The food products include Mickey burgers, alpha-taters mashed potato letters and fruit Pic-Mix dried fruit
Kids’ WB!, Sony Pictures Television, and Marvel Studios have swung into action on a marketing and promotional campaign for “The Spectacular Spider-Man” television series due spring 2008 on the Kids’ WB! lineup on The CW Network.
Steve & Barry’s revs up its licensing business once again with a line of JEEP T-shirts headed to its stores for holiday 2007. The deal, brokered by The Joester Loria Group, will include additional apparel merchandise throughout 2008.