McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Asda and the Mrs. Brown’s Boys brand broke a Guinness World Record last week, with the unveiling of the biggest onesie in the world.
Blokker stores across Benelux are promoting Rainbow’s girls’ property Winx Club with a coloring contest that will run through the end of January.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
C3 Entertainment is making a push into the TV/film/digital space with the appointment of Pablo Velez Jr. as director of development and production.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
The Rock and Roll Hall of Fame has partnered to create a new t-shirt line featuring its inductees including Elvis and John Lennon.
Paws, Inc. has appointed P&L Global Network to serve as the exclusive licensing agency for Garfield for Mexico and Chile.
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