Licensing University


Acquire new strategies, innovative ideas and practical solutions by attending Licensing UniversityTM. Over 25 sessions are offered each year, with topics ranging from retailing strategies to the legal side of licensing to extending your brand globally. 

Whether you’re new to licensing or an industry veteran, you’ll get the targeted information and knowledge you need to take your business to the next level.

All-Access Pass Price: $170
LIMA Members: $150 (Discount will be automatically applied at checkout for current members. Contact with questions.)


How to purchase a Licensing University pass

Attendees can purchase a pass during attendee registration for Licensing Expo. If you have already registered, lookup your registration record with the email address you used to register, click "Registration Lookup" and select "Add Licensing U" at the bottom of the page.

Exhibitors can purchase a pass (including passes for staff) in the Exhibitor Registration Portal. For questions on exhibitor registration, contact



Licensing Expo Keynote

Cole Gahagan, Chief Commercial Officer of Fanatics Inc., the global leader for sports licensed merchandise, will deliver the opening Keynote address at Licensing Expo 2017. The Keynote session takes place on Tuesday, May 23 from 8-9am, and is free to all registered attendees and exhibitors. Learn more.



LIMA Coursework in Licensing Studies

LIMA’s Coursework in Licensing Studies (CLS) program is an in-depth study of the business of licensing – and the industry’s only training ground to become a Certified Licensing Executive (CLE).

CLS is a one-year program designed for professionals seeking a 360-degree view of licensing, led by industry frontrunners with expertise in various facets of the business, including branding, marketing, contract law, retail, and more.

This program commences each year during Licensing University™ at Licensing Expo and is completed by the following May. Students who successfully complete the CLS program and pass their certification exam will receive their CLE credential.

Register online today or contact for more information.