Mon, 2014/03/17 - 10:43amLicensing Expo exhibitor, Ferrari, and PortAventura Entertainment have teamed up to develop Ferrari Land, a new theme park inspired by the automotive brand. The park is slated to open in 2016 in Barcelona, Spain and will feature the highest and fastest vertical accelerator ride in Europe.
Ferrari is proving that the sky is limit for what can be achieved with licensing.
http://bit.ly/1dgGBPL via License! Global Magazine