| | | | | Q&A
| | | | | More than Kids' Play
| | | By
Michael Browne
| | | The Star Wars toy business continues to attract consumers, even two years after the final movie was released.
| | | A Publishing Empire
| | | By
Regina Molaro
| | | From high-end coffee-table books to scrapbooks for kids,Star Wars continues to live on in print.
| | | Creative Content
| | | By
Josephine Collins
| | | Television and digital content markets MIPCOM and MIPCOM Jr. are set to get the licensing industry all worked up, with hundreds of new concepts being presented.
| | | License to Sell
| | | By
Regina Molaro
| | | A few select specialty retailers are capitalizing on the solid reputations their brands have built over time and aiming to expand their distribution beyond their own doors into department stores or other retail channels. Why are retailers incorporating licensing into their business plans?
| | | Expanded Animation
| | | By
Josephine Collins
| | | Cartoon Forum Catalunya, taking place in Girona, Spain, from Sept. 19 to 22, is celebrating its 18th anniversary with 400 hours of animation in 60 projects—and with a total budget of 216 million euros. Some 750 people are expected to participate in the event.
| | | Spider-Man's Worldwide Web
| | | By
Michael Browne
| | | Back in the spring, it was hard to avoid the onslaught of Spider-Man 3: It seemed that the superhero web slinger was everywhere—from billboards to TV to retail—and as the film's release date neared, an excitement and anticipation had been created to rival that of any movie opening in history.
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| | | | Flying High
| | | By
Josephine Collins
| | | Describing the new Ladybird jewelry collection as a "proud-to-give gift," Simon Brown, Ladybird's head of international trading, is on a mission to take the Ladybird brand into new product areas, new distribution channels, and extended international retailing.
| | | Jack Daniel's, Straight Up
| | | By
Bob Jenkins
| | | Jack Daniel's Old Tennessee Whiskey has been going for quite some time—over 150 years, in fact. The licensing program associated with one of the world's most iconic drinks has been running for a little less than that, but with 2006 retail sales totaling $17 million, it is catching up to its parent.
| | | Demographic Design
| | | | By
Regina Molaro
| | | Ever wonder why most children's stores host bright and cheery interiors while nearly every teen retailer has music pulsating throughout its hip retail space? That's no coincidence. Retailers are finding that demographic research (age, gender, and income) can greatly influence a store's design, proving to be a positive force for retailers. "For retailers to find success in today's marketplace, they need to find a way to balance their brand identity with those of the consumers they are looking to serve," says retail consultant Tim Matey. One way to do that is to reference the store's target market demographics during the design process and incorporate elements that will appeal to that market.
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| | | | Retailers across Europe will be glad to bid farewell to a summer full of bad weather and controversy.
| | | By
Josephine Collins
| | | Fashion, footwear, and sportswear categories have been badly hit by the weather.
| | | The Force Is Still With Us
| | | By
Tony Lisanti
| | | It's hard to believe that after 30 years some Star Wars aficionados still discuss the decision by filmmaker George Lucas in 1977 to make the first movie from the fourth episode in the so-called Known Galaxy. But it's exactly this type of fan obsession and all the "what ifs" that have contributed to the popularity and longevity of the franchise as well as the growth and success of Lucas Films.
| | | Show Talk
| | | By
Jessica Blue
| | | At just 25 years old, interactive entertainment is a relatively young industry, but one that has embraced the potential of licensing from the early days and has an increasingly mature, responsible, and successful relationship with the industry.
| | | In Colombia, Mass Merchants Rule
| | | By
Bob Jenkins
| | | Jack Alfrandray, vice president, licensing and new business development, Latin America and Spanish-speaking America, Nickelodeon and Viacom Consumer Products, is content that "the licensing and retail business in Colombia is not different from any other country in the region. Over the past five years or so, the mom-and-pop stores have all died out as the big trend has been mass-market retailing.
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| | | | The Star Wars Phenomenon
| | | By
Tony Lisanti
| | | The 30th anniversary of Star Wars is not only a milestone in the history of cinema and for Lucasfilms, but it also represents a milestone in the history of brand extensions and licensing.
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