22. TWENTIETH CENTURY FOX LICENSING & MERCHANDISING $1.75B (PUBLIC)
ELIE DEKEL, EXECUTIVE VICE PRESIDENT OF LICENSING AND MERCHANDISING, +1.310.369.2207 Fox L&M is celebrating the 20th anniversary of The Simpsons with new product introductions and promotional partnerships and
will feature merchandising programs for "Family Guy," "24" and a new animated series from Seth McFarlane, "The Cleveland Show."
For the big screen, Fox L&M will support the third installment of the Ice Age franchise, Ice Age: Dawn of the Dinosaurs, with HarperCollins story and puzzle books and Hallmark cards and party goods. Programs for Avatar, a new James Cameron film, will include master toy partner Mattel, interactive giant Ubisoft, apparel and accessories. Also
coming up are two family-friendly sequels, Night at the Museum: Battle of the Smithsonian and Alvin and The Chipmunks: The Squeakquel. Also this year, the company will deliver a full line of consumer products for the latest installment of Microsoft's Halo
franchise, "Halo Wars." 23. CARTOON NETWORK ENTERPRISES$1.7B (PUBLIC)
CHRISTINA MILLER, VICE PRESIDENT, +1.212.275.6693 CNE's dramatic growth during 2008 was led by the strong position it gained in the boys' action segment, led by its top-rated
animated series, "Ben 10: Alien Force." Top-selling Ben 10 toys from Bandai have become a global phenomenon, along with the
interactive franchise from D3 Publisher. CNE also debuted as a third party licensing agent with Nelvana and Spin Master's
Bakugan. On the adult swim side was the success of the "Robot Chicken Star Wars" DVD. In 2009, the company is poised for additional
growth in the boys' action market, plans to launch a full line of products for Bakugan and expects a strong launch for the
network's newest original series, "The Secret Saturdays."
24. Ferrari $1.5B (PRIVATE, 85 PERCENT OWNED BY FIAT GROUP)
MASSIMILIANO FERRARI, LICENSING AND RETAIL DIRECTOR, +39 053 6949109 Ferrari has focused on premium licensing deals for its Ferrari Logotype, Prancing Horse and Scuderia Ferrari Shield rights,
using the chain of Ferrari stores as a significant retail partner. Consumer products bearing the Ferrari name range from eyewear,
perfume, clothing and mobile phones to laptop computers. A new upscale fragrance was launched this spring at Harrods in London.
And the auto producer is developing products for its new California model. In addition, the company continues to expand its
retail stores with a new London location opening this spring on Regent Street.
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