37. WWE (WORLD WRESTLING ENTERTAINMENT) $1+B (PUBLIC)
FLORENCE DIGIORGIO, SENIOR DIRECTOR OF GLOBAL LICENSING, +1.203.359.5136 The driving forces behind 2008 retail sales growth for World Wresting Entertainment were its superstars and its divas. In
2009, WWE will support retail sell-in and sell-through and will maintain retail shelf space through promotional programs with
key retail partners Walmart in the U.S., Woolworth and Tesco in the U.K. and Kmart in Australia and New Zealand. The company
will develop emerging markets in Latin America, India and China and will re-energize existing markets such as Japan and those
in Southeast Asia. WWE will continue to maintain its strong B-2-B relationships to inform licensees continually of its brand,
enabling them to achieve product sales with their respective retail partners. 38. Caterpillar $1B (PUBLIC)
LINDA STOKES, RETAIL BUSINESS DEVELOPMENT, +1.309.675.4563 Retail sales growth during 2008 was generated through footwear, apparel and accessories (eyewear, bags and watches), along
with the continued popularity of the scale model replica line. This year, Caterpillar will launch the pilot Cat retail lifestyle
store in Dubai, the first of several planned stores in test markets around the world over the next two years. This first store
marks the culmination of efforts between two of Caterpillar's largest trademark merchandise licensees. To build on that success,
the licensor plans to continue working with current licensees to develop exciting new styles and products that reflect the
Cat brand attributes. 39. Harley-Davidson $1B (E) (PUBLIC)
JOANNE BISCHMANN, VICE PRESIDENT OF LICENSING, +1.414.343.7713 Harley-Davidson's key sales drivers during 2008 included its exclusive apparel programs, along with accessories, automotive
and youth programs. In 2009, the company will focus on its international and outreach programs for incremental growth. Key
retail partnerships continue to be authorized Harley-Davidson dealerships and select retailers. 40. JARDEN CORP. $1B (PUBLIC)
CARLOS A. COROALLES, VICE PRESIDENT OF LICENSING, JARDEN CONSUMER SOLUTIONS, +1.561.912.4511; ROBERT MARCOVITCH, PRESIDENT,
K2 SPORTS AND JARDEN OUTDOOR SOLUTIONS, +1.914.967.9400; PHIL DOLCI, CO-PRESIDENT, JARDEN BRANDED CONSUMABLES, +1.914.967.9400 With Jarden's operations divided into branded solutions, consumer solutions and outdoor solutions, the company controls scores
of top brands ranging from Ball, Crawford, Dicon and First Alert in branded, to Crock-Pot, FoodSaver, Mr. Coffee, Oster and
Sunbeam in consumer, and Coleman, K2, Penn, Rawlings and Shakespeare in outdoor. Key initiatives during 2008 included the
launch of Crock-Pot, Mr. Coffee and Oster recipe books; Sunbeam floor care, blankets and outdoor solar lighting; and Oster
brand cookware, dinnerware, flatware and cutlery. The Coleman brand was extended to holiday watch gift sets, which gained
placement at Target and Walmart, and outdoor retail sales were driven by Rawlings Japan and Rawlings cleated footwear, as
well as K2 Sports' introduction of UV protection products, hosiery, packs, bags and ice skates.
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