HIT Entertainment's "Thomas & Friends" will debut on China's CCTV soon, along with products and a book deal.The TV deal calls for four series of the preschool show.
In addition, Promotional Partners Group has signed on to create consumer products through TOMY and RC2 for 2009. Children's Fun Publishing is expected to develop 12 TV tie-in story books for early 2009, followed by coloring and activity titles.
"Thomas & Friends" airs in more than 185 countries and in 45 languages. This is HIT Entertainment's first distribution agreement in China.