The Beanstalk Group client Vespa has signed collaboration with Adidas Originals for spring/summer 2009. The Adidas Originals Vespa Collection features men’s footwear and apparel that reflects decades of both brands’ heritage. “The totally fresh Vespa collection introduces footwear and apparel that work across looks and lifestyles, offering classic and clean designs,” says Hermann Deininger, CMO Adidas Sport Style.
“Referencing the last 60 years and Adidas’ rich heritage, the Vespa collection offers pieces that take their inspiration from different decades and appeal to the preppy casual consumer who is looking for both historic and modern shapes,” he says.
The Beanstalk Group managing director, international operations Ciarán Coyle says: “I am extremely thrilled at this ground-breaking partnership, which represents the first strategic step toward developing Vespa into a leading global lifestyle brand.”
