Ian Downes, director of Start Licensing, comments: “The quality of this product range is tremendous. Tanside have produced a high spec product and respected the heritage of the characters. This is quite a specialist product area but it is one that has a solid collector base and we know that The Beano and The Dandy have a rich heritage, which appeals to collectors.

“Longterm licensee Robert Harrop has shown that there is an appetite for collectibles associated with these comics. To maximise the return it is important collectors are reached in a cost effective way and that they are fully informed about the breadth of the range. Tanside’s website helps with this and their ability to supply retailers with a product mix helps as well.”