19 20th Century Fox Licensing & Merchandising

$1.75 B (public)
Elie Dekel, EVP, licensing and merchandising, +1.310.369.2207; Carl Lumbard, SVP Fox licensing and merchandising Europe and Latin America, +44 (0) 20 7437 7766

Twentieth Century Fox Licensing and Merchandising (Fox L&M) is home to some of the biggest entertainment properties in the world, including The Simpsons, Ice Age, Family Guy, and 24. Having celebrated the 400th episode of The Simpsons and its film release, Fox L&M will carry this momentum through 2008 with the launch of the property's first theme-park attractions at Universal Studios Orlando and Hollywood with The Simpsons Ride. With Family Guy marking its first national QSR promotion with Subway Restaurants last year, 2008 is expected to bring more major partnerships. Fox L&M will create licensing programs for the films Ice Age 3, Avatar, Dragonball, Night At the Museum 2, Juno, and Alvin and The Chipmunks. Fans of the Halo video game franchise will see a full range of products, including toys, collectibles, and accessories. Fox L&M is also working toward translating the success of its Fox Sports brand into a line of consumer products with more than 15 licensees already on board.

$1.5 B (private)
Casey Collins, senior director, international licensing & retail marketing, +1.415.623.1566; Paul Southern, senior director, domestic licensing & retail marketing, +1.415.623.1928

The licensing division of LucasFilm is focused on several new merchandising initiatives: the release of Indiana Jones 4; the new "Clone Wars" animated TV series scheduled to debut in the fall; and 2009's live-action "Star Wars" TV series.

21 Sesame Workshop

$1.5 b (nonprofit)
Maura Regan, VP, GM of global licensing, +1.212.875.6416

In addition to strong retail sales in the home video and book publishing categories, 2007 saw the release of the Tickle Me Elmo Extra Special Edition. And TMX Friends, from Fisher-Price, is evoking laughter from Elmo's friends, Cookie Monster and Ernie. During 2008, Sesame Workshop will drive sales with the release of Fisher-Price's new Elmo Live, and will continue expanding its Healthy Habits for Life campaign. New and original productions will break ground in Northern Ireland and Indonesia, expanding Sesame Street to more than 130 countries.

22 Ferrari

$1.5 B (private, part owned by Fiat)
Massimiliano Ferrari, licensing and retail director, +39 0536 949 109.

Last year saw new license deals with Dynastar and Lange for skis and accessories and with Biciclo for mens, womens and childrens bikes. Among the new product lines developed by the existing Ferrari licensees—Puma, Mattel, Lego, Acer, and Vertu among them—were special-edition watches from Panerai dedicated to Ferrari's 60th anniversary, and a new mobile phone from Motorola. Consumer products bearing the Ferrari name range from eyewear, pens, pencils, perfume, clothing, and mobile phones to laptop computers.