AS CONSUMERS CONTINUE to rely on the innovative gadgets that have become necessities over the course of the last decade or so, they've also developed
a need for storing their devices, and smarter, more convenient ways of accessing them. Levi's, for example, launched its RedWire
DLX jeans, complete with a docking station in the pocket, giving wearers easy access to their iPods.
 Scottevest/ SeV's multifunctional jacket.
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Other fashion brands are addressing the consumer's changing needs with stylish clothing that offers both fashion and function.
Like the messenger bags that debuted in the '90s, this decade offers its own solutions for a multitude of gadgets. Today's
utilitarian-driven collections feature more pockets, and use lightweight fabrics to allow wearers to feel their cell phone
vibrating through their clothing.
Sport labels such as Everlast also are getting in on the action. For spring, it will introduce its Groove pocket Everdri key
items, which feature clothing that has strategically placed built-in pockets that securely hold music players and other devices
or personal items.
Ketchum, ID-based Scottevest/SeV, and its wholly owned division Technology Enabled Clothing-TEC, were founded in 2001 by Scott
Jordan, who is CEO of the company. With no previous experience in the apparel industry, this former lawyer built a company
based on his own need for more pockets to store his cell phone and other personal devices. If he needed it, chances were other
consumers did, too. Jordan, who now has a staff of five full-time employees and a host of subcontractors, offers a complete line of clothing geared
toward a digital lifestyle. An instant hit among "techies" who valued the ability to carry and use devices, the collection
also received high praise from undercover law enforcement including the FBI and Secret Service, who can discreetly use communication
devices and conceal their weapons.
Ergonomically designed, Scottevest/SeV's apparel is high on functionality. Its patented Technology Enabled Clothing-TEC system
can incorporate third-party electronics and wires into clothing. Now wearers can listen to their MP3s without getting tangled
in the headphone wires. Other technologies and functions introduced include solar panels, which can be used to recharge personal
electronic devices. The panels can be attached to jackets, enabling wearers to recharge their gadgets on the go. The panels
can be removed easily for washing. Scottevest/SeV's performance T-shirt has a Proprietary Weight Management System that features
a special lightweight fabric and an ergonomically designed pocket that holds most digital devices, including an MP3 player,
mobile phone, and PDA, without creating any unsightly bulges or weighing down the neckline.
Going forward, Scottevest/SeV expects to license its Technology Enabled Clothing-TEC through a wide variety of channels, including
military, industrial, and consumer. The company currently is involved in negotiations with several major clothing manufacturers.
"We intend to follow models similar to Gore-Tex and Teflon, making our technology widely available," says Jordan, who expects
TEC innovations to be ubiquitous by 2010. The system is especially relevant in light of the proliferation of MP3 players such
as Apple's iPod, and the recent state, federal, and international legislation mandating hands-free use of cell phones while
driving.
The tech-inspired collection is available via the company's Website ( http://www.scottevest.com/) and at select retailers, including Hammacher Schlemmer, Magellan's, Brookstone, Travel Smith, COMPUSA, and The International
Spy Museum. Suggested retails range from $20 to $450.
In addition to apparel innovations designed to outfit the latest gadgets, fabrics with functionality also have been a focus.
"We're looking at new advances in nanotechnology, which includes fusing fibers with UV protection and aloe," reveals J. Witrock,
president, Sand-n-Steel Apparel Group, a licensee for YogaForce athletic gear. He mentions his company is looking at the use
of silver fibers that are woven into the fabrics to create antimicrobial properties.
Everlast, a company that has been using moisture and bacterial control treatments in its fabrics for years, looks ahead to
"body-care" applications that include muscle-enhancing technology, skin treatment, and aromatherapy, which are used to elevate
the wearer's performance, mood, and well-being.