Hasbro's line will feature strawberry-scented toys, including play sets, vehicles and dolls.

Meanwhile, other merchandise and entertainment releases are expected soon, including Fox Entertainment's CGI movie and DVD, The Strawberry Shortcake Movie: Sky's the Limit, as well as T-shirts, fashion apparel, daywear and active wear for the fall from a soon-to-be-announced master apparel licensee.

Strawberry Shortcake's licensing agent Cookie Jar Entertainment is currently seeking partnerships in all categories to reflect the brand's new look. The animated TV series currently airs on Cookie Jar's Saturday morning block on CBS.

AGP is also expanding the international footprint of the Holly Hobbie Classic brand as well as the gross-out classic toy series Madballs with a slate of new licensing deals in Italy. Licensing agent Starbright SRL represents both brands in Italy.

New Holly Hobbie Classic licensees in Italy include: Maricart for back to school, stationery, greeting cards and gift wrap, fashion bags, gifts and ragdolls; Sisters SRL for juniors and ladies apparel, including tops and sleepwear; Traval SRL for home textiles and linens, including slippers, bathrobe, towels, tablecloths; and Brunelli Socks Co. for a line of socks and underwear.

New Madballs deals in Italy include: Accademia SRL for a full line of back-to-school merchandise, as well as stationery and gifts; Calzificio Franzoni Srl for underwear, T-shirts and socks; Collecions B.B.V. for magnetic card game and laminated cards; Panini Spa for a sticker collection, sticker sheets and album. Following the success of the two properties in Italy, American Greetings Properties is looking to expand both programs in France and Asia. AGP has appointed CPLG France to represent the two properties in France. Additionally, Medialink Pacific will represent Holly Hobbie Classic in Hong Kong, China, Taiwan, Singapore, Malaysia, Indonesia, China, Thailand and Vietnam.