NBA Scores In-Store Shop at Champs Sports, More - License
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NBA Scores In-Store Shop at Champs Sports, More

Source: License! Global Weekly E-news
Champs Sports is launching 69 in-store NBA shops in partnership with Adidas this month. The retailer's remaining 486 stores will add the shops by the start of the 2010-11 NBA season.

The dedicated shops feature select local team products, as well as product featuring the NBA's most popular players. Merchandise includes swingman jerseys, on-court shooting shirts, T-shirts, shorts, headwear and track jackets. Additionally, each season, Champs Sports will roll out exclusive NBA fashion collections, beginning this spring with the Adidas White/White Collection, featuring a white swingman jersey, track jacket and T-shirt.

"The NBA Shop at Champs Sports provides us with a terrific opportunity to engage our fans year round with a wide selection of the newest and most popular NBA Adidas products," says Chris Brennan, NBA's senior vice president of sales development and retail marketing. "We've worked closely with Champs Sports and Adidas to create a dedicated space within each store that brings to life the excitement of the NBA with products our fans will love."

In other NBA news, Acton, Mass.-based Team Grill has gained the rights to a number of teams to be featured on its grills. They include the Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Detroit Pistons, Los Angeles Lakers, Miami Heat, New Orleans Hornets, New York Knicks, Phoenix Suns and San Antonio Spurs.

The grills, which retail for $999, are available at www.teamgrill.com, as well as at NBA team retailers, including Miami Hoops Gear and Detroit Pistons Palace Locker Room. The NBA Online Store will also have the line soon.

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Source: License! Global Weekly E-news,
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