The 32-ounce DUB-branded beverage is grape-flavored and features the DUB logo inside a chrome customized wheel rim design, along with the signature Monster "M." The energy drink includes ginseng, taurine and a variety of vitamins. It will be available at retailers wherever Monster Energy beverages are sold.

"With the new Monster DUB Edition drink being the first ever co-branded urban soft drink made to directly appeal to custom car fans, we couldn't be more pleased to be partnering alongside the crew over at Monster Energy," says Myles Kovacs, president and co-founder of DUB. "We're confident this new drink will reach a fresh demographic for Monster Energy, one that is constantly on the go and has a real interest in the custom car culture that we live and breathe every day."

The DUB drink launch will be supported at the DUB Show Tour, a national event series, featuring custom car displays and performances from hip-hops stars from Ice Cube to Ludacris. It will also be promoted at auto shows, in DUB magazine and www.dubmag.net.

Meanwhile, DUB is currently working on an exclusive deal with Walmart to sell a DUB-edition Sony Xplod car stereo pack, as well as a potential apparel line to be sold at the retailer. The company's current licensed categories include audio products, die-cast toys, automotive accessories, video games and more.