Licensed toy sales in the U.K. have grown by 8 percent in 2008, compared to last year, reports NPD. License deals currently account for 31.6 percent of total toy sales in the country.The data also notes that total sales in the U.K. toy market grew 7 percent last year, reaching an estimated £2.9 billion ($4.2 billion).
For December, toy sales were said to have increased by 12 percent over the year ago period. Increased sales were seen in toy categories, such as building sets at 13 percent, followed by arts, crafts and plush at 2 percent; and infant, preschool, action figures and accessories at 1 percent.
