The line features kids' apparel, bedding, toys, jewelry, sporting goods, hosiery, footwear and home entertainment. It's supported by a Web site at www.dorapuppy.com. After purchasing new pet Perrito, kids can redeem specialty codes from merchandise for personalized printable puppy activities such as adoption papers, posters, digital downloads, themed games and screensavers.

"We paired two of kids' favorite things together with this new line—the beloved character Dora the Explorer and 'man's best friend'—to make it a must-have," says Leigh Anne Brodsky, president of NVCP. "Dora Loves Puppy extends the interactivity kids and parents have come to expect from the property, bringing Dora into their homes online and with specially designed products."

Nick Jr will be airing a special Dora-themed puppy block on Sept. 25, titled "Puppy Playdate."