Lower-priced toys and electronics are what will be "in" this holiday season, according to the National Retail Federation's latest consumer survey. The recent findings report that 42.2 percent of shoppers plan to purchase toys this year, compared to last year's 41.6 percent.The NRF survey predicts the following top toys for girls, in order of popularity, are Mattel's Barbie, dolls (generic), Disney's Hannah Montana, video games, Disney Princess, Nickelodeon's Dora the Explorer, American Girl, Nintendo DS, Nintendo Wii, and finally, Zhu Zhu Pets. This is the sixth year in a row Barbie leads the list. Dora the Explorer and Zhu Zhu Pets are new to the top 10 list this year.
For boys, the top picks are video games, Hasbro's Transformers, Lego, cars (generic), Nintendo Wii, trucks (generic), Cartoon Network's Bakugan, Mattel's Hot Wheels, Nintendo DS and Fisher-Price toys. Video games lead for a consecutive second year on the list, while Bakugan joins for the first time.
"Since retailers place holiday orders long before the hot toys emerge, some new additions to the list this year are already hard to find," says Tracy Mullin, president and chief executive officer of NRF. "With companies offering great prices on toys this year, shoppers may want to act fast if they have one of these items on their shopping lists."
