This Black Friday, JCPenney's is touting a 15 percent increase in special discounts over last year. The retailer also plans to open stores at 4 a.m. for its "Turkey Tailgate," the day after the holiday.Beginning today, JCPenney's is revealing a sneak peek of its doorbusters at www.jcp.com. A number of licensed goods will be discounted, including I "Heart" Ronson women's fashions beginning at $5.99, Cindy Crawford Style sheet set for $44.88 and Discovery wonderwall video projector for $68.88. Customers will also receive a free 2009 Disney snow globe while supplies last.
"We know this season's Black Friday will be more promotional than ever and that our customers will be expecting outstanding value," says Mike Boylson, executive vice president and chief marketing officer for JCPenney's. "Our Black Friday sale will feature aggressive promotions, making certain that customers—whether checking off a Christmas wish list, stocking up on items for entertaining at home or purchasing winter apparel essentials—are sure to find an exciting selection of merchandise with an exceptional level of style and quality, all at the sharpest price points of the season."
JCPenney's "Turkey Tailgate" campaign will be supported with a television spot and wake-up calls, where consumers can sign up at www.jcp.com/wakeup to receive a recorded reminder from Cindy Crawford, Kimora Lee Simmons or band members from Rascal Flatts.
