Captain Bulk is an eco warrior hero, saving discarded toys from the dump. They team up to help beat the "mean machines" and find themselves "recycled" to be loved again by a new child. The first book is scheduled for publication in spring 2010. "Captain Bulk is a series which lends itself perfectly to film/TV and merchandising," says Melanie Beer, head of licensing and content development at HarperCollins. "In addition to finding a film/TV partner, we'll be looking to develop a publishing/toy-led licensing program, encapsulating the charm and humor of Captain Bulk and his discarded toy friends from the dump. Where possible, we'll look to develop environmentally friendly consumer products." |
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