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Licensing Deals

Chuggington Licensing on the Rails in Australia, New Zealand

March 12, 2010

"Chuggington," a preschool series from Ludorum, is the subject of a dozen new licensing deals negotiated by Merchantwise, which represents the brand in Australia.

Waterworks Taps Springs Global for Bath Line

March 12, 2010

A Waterworks–branded bath collection is being produced by Springs Global and will be available at retail in September.

Spin Master Rolls Out Bakugan Season 3 Toys

March 12, 2010

The latest line of toys from Spin Master, based on "Bakugan Season 3: Gundalian Invaders," are hitting retailers.

Lord of the Rings Game Supports PS3's Motion Controller

March 12, 2010

In anticipation of Sony Computer Entertainment America's fall release of the Playstation Move Motion Controller for PS3, Warner Bros. Interactive Entertainment has announced its upcoming Lord of the Rings game will support the technology.

Mattel to Launch "Mad Men" Dolls

March 11, 2010

Lionsgate and Mattel have teamed to roll out a line of premium–priced "Mad Men"–inspired dolls in July.

NBC Universal, Bigpoint Pair for "Battlestar Galactica" MMOG

March 11, 2010

Bigpoint has been tapped to develop a massively multiplayer online game based on Syfy TV series "Battlestar Galactica," according to Universal Partnerships & Licensing.

Miffy to Appear on Sleepwear, Intimates Next Month

March 11, 2010

Cotton On Body is producing a line of Miffy sleepwear and intimates in time for Easter next month, according to Stella Projects. The range will be available at retailers in Australia, New Zealand and Singapore.

Madonna, Iconix Team for First Macy's DTR Deal

March 11, 2010

A Material Girl–themed juniors' fashion line will launch exclusively at Macy's in August through MG Icon, a new joint venture between Iconix Brand Group and Madonna.

4Sight Licensing Adds Partners for Pets

March 11, 2010

Three new licensees have been signed by 4Sight Licensing for American Kennel Club and Cat Fanciers' Association.

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