Last Word - License
 

Last Word

Get Your Motor Running

January 1, 2010

What makes now the right time to expand the licensing opportunities for the DeLorean brand?

By the Book

November 1, 2009

What have the most significant changes been over the last 10 years in the children's publishing industry?

The Right Turn

October 1, 2009

When you joined Turner CN Enterprises, you said you could double the size of the business every two years. Have you done it?

The Tronji Equation

September 1, 2009

Andrew Davenport, creative director of Ragdoll, is the co-creator and writer of "The Teletubbies." He also created and wrote "In the Night Garden" that is currently melting the hardest cynics of preschool television. Now he's putting the finishing touches to "Tronji," his first foray into animated production and first work for an audience old enough to exercise its critical faculties on a daily basis.

Danny Simon: The Licensing Group

July 1, 2009

The relocation of the industry's long-standing trade show from its New York roots to Las Vegas has been a source of much debate over the past year. At the core of such discussions has been the issue as to whether the show would continue to draw significant attendance. Other arguments made against making the move also included the suggestion that the move would affect the attendance of retailers, loss of national press coverage, a sizable reduction in the number of East Coast-based exhibitors and reduced attendance of European visitors. In my opinion, the expo was unquestionably a success.

Say 'Eh Oh' He's Back!

June 1, 2009

Oftentimes called a "marketing genius" or "whiz" in various media reports for his success with Teletubbies and Thomas the Tank Engine, Viselman's flair and accomplishments will be remembered by many as he unveils his newest project—an interactive sing-and-dance-along movie. His genuine passion for marketing and interest in children's entertainment has thrown him back into the biz chasing his own balloon filled with personal goals.

AT New Media's Paul Comben

May 1, 2009

Paul Comben, chief executive of AT New Media, talks to License! Global about digital licensing

Rocket Men

April 1, 2009

Rocket Licensing is making a name for itself with niche as well as entertainment properties. Joint managing directors Rob Wijeratna and Charlie Donaldson tell License! Global how.

Hot to Trot

March 1, 2009

Barry Waldo, vice president of worldwide entertainment and consumer products for Mattel, heads up all licensed properties, other than Barbie, in the Mattel portfolio. As the business gears up for the premiere of animated television series "Hot Wheels: Battle Force," he also is looking at leveraging content from other Mattel properties.

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