Pokémon USA, Inc., named Caryl Liebmann to the newly created position of director of retail development and promotions.
VIZ Media, LLC, appointed Linda Espinosa vice president of content management.
Total Nonstop Action Wrestling signed an exclusive mobile content deal with New Motion, Inc.
Feb 1, 2005
By:
Sam Phillips
|
Mobile demonstrates the most powerful purchasing arrangement; every time you turn your phone on it is costing you money'
License! editors checked their crystal balls to provide a glimpse of 2005 trends and hot properties across all eight categories.
Dec 1, 2004
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License! editors checked their crystal balls to provide a glimpse of 2005 trends and hot properties across all eight categories.
Oct 1, 2004
By:
Sam Phillips
|
The 'interactive' area of licensing has gone from being an experimental, speculative and mind-boggling one to being profitable, commercial and an important consideration in the acquisition of new content. We talked to Fremantle and Celador, pioneers in this field, about trends, business models and opportunities.
Jun 1, 2004
By:
RICHARD OW
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Licensed entertainment properties can be a gold mine for the video game industry, but only if they are properly marketed on a consistent timetable.
The continued convergence of the video game and music industries spells merchandising and promotional opportunities.
May 1, 2004
By:
Lorri Freifeld
|
Given the immense promotional power of song placement in video games, I see us as the next MTV," proclaims Doug Scott, music manager, Electronic Arts.
Anime/manga mania continues to make inroads in mainstream America, attracting consumers of all ages.
May 1, 2004
By:
Lorri Freifeld
|
Tokyopop's business has been doubling every year for the last six years, and it has picked up considerably in the U.S. over the last six months, particularly in bookstores such as Barnes & Noble and Borders, according to Steve Kleckner, the company's vice president, sales and distribution. Central Park Media likewise has seen 50 percent growth in 2003 over 2002, says CPM President John O'Donnell. In 2003, VIZ LLC teamed up with Bandai to cross promote their Inuyasha manga and DVD anime products with Bandai's video game. Revenues from these products exceeded $1 million in the first quarter alone, notes Alex Spence, product manager, VIZ.
