1. IMG
$7B (PRIVATE)
TIM ROTHWELL, EXECUTIVE VICE PRESIDENT/CO-MANAGING DIRECTOR OF WORLDWIDE LICENSING, +1.424.653.1660; BRUNO MAGLIONE, EXECUTIVE
VICE PRESIDENT/CO-MANAGING DIRECTOR OF WORLDWIDE LICENSING, +44 (0) 20 8233 6668
Key licensing properties for retail sales in 2008 were EA Sports, Wimbledon, Ferrari, Cesar Milan, Chicken Soup for the Soul,
Manchester United, Arnold Palmer, NCAA, Rose Bowl, University of Texas, University of Notre Dame, The Goodyear Tire and Rubber
Co.; for international markets, Chevron, Churchill Downs, Pele and Le Mans. IMG acquired Collegiate Licensing Company in May
2007. In 2009, IMG will focus on global development to drive growth. Strong retail channels in 2008 and 2009 include specialty
retailers, mass market retail, sports chains, franchising, department stores and e-commerce.
2. EQUITY MANAGEMENT INC.$5.2B (E) (PRIVATE)
GLEN KONKLE, CHIEF EXECUTIVE OFFICER, +1.858.558.2500
EMI's experience and proven success formula currently is being applied to the licensing programs of clients such as General
Motors Corp., General Electric, Kawasaki, The Goodyear Tire and Rubber Co., Hefty, American Airlines, Lockheed Martin, Nissan
Motor Co., Whirlpool/Maytag Corp., and La-Z-Boy. EMI's client roster continued to grow in 2008 with the addition of French's
from Reckitt-Benckiser, and Soft Scrub, Renuzit, Combat and Purex from The Dial Corp. Strategic initiatives for 2009 will
maintain an emphasis on innovative brand extension licenses in packaged consumer goods, automotive, food and beverage and
consumer electronics. Efforts are also under way to advance brand opportunities within the apparel, gift and novelty, home
décor, toy and software categories.
3. LEVERAGED MARKETING CORPORATION OF AMERICA
$4.25B (PRIVATE)
ALLAN FELDMAN, CHIEF EXECUTIVE OFFICER, +1.212.265.7474; PHILIP RAIA, EXECUTIVE VICE PRESIDENT, +1.212.265.7474
LMCA specializes in building brand extension licensing programs for U.S. and multinational clients including Agfa, American
Dental Association, Arm & Hammer, Black Flag, Congoleum, Eastman Kodak, Easter Seals, Eddie Bauer, Frigidaire, Hachette Filipacchi
Publications, Heifer International, Honeywell, Mack Truck, Melitta, Mensa, Mobil, Mott's, New York Philharmonic, Playtex,
Red Wing Shoes, Roto-Rooter, San Diego Zoo, Singer, The "21" Club, United Airlines, Winchester and Westinghouse. In its 23
years, LCMA has engineered more than 400 license agreements. LMCA has offices in New York, Atlanta, Boston, St. Louis and
Shanghai and affiliates in the U.K. and Switzerland.
4. THE BEANSTALK GROUP
$2.6B (E)(PUBLIC)
MICHAEL STONE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, +1.212.421.6060
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The Beanstalk Group develops and manages licensing programs for corporate clients such as The Ford Motor Co., AT&T, The Stanley
Works, Purina, HGTV, Jaguar, Land Rover and the U.S. Army, as well as celebrities such as Paris Hilton, Salma Hayek and Mary-Kate
and Ashley Olsen. During 2008, sales growth was driven by innovative programs including the second Mustang for Men fragrance,
Mustang Blue, by Estee Lauder; international growth for The Ford licensing program, with new partners in apparel, publishing
and toy categories in Western Europe; the opening of Jaguar's first lifestyle store in Shanghai, as well as 30 additional
Jaguar luggage and accessory stores across China; the Land Rover licensing program's growth with new categories such as apparel,
eyewear, footwear, luggage, sporting goods and beverages; expanded distribution of Stanley's licensed products in hardware
and club accounts, along with new licensees bringing new products in multiple categories across the U.S. and in Europe; and
hundreds of SKUs within the AT&T licensing program that complement the brand's existing telecommunications services.
During 2009, The Beanstalk Group will develop programs for P&G brands Pampers and Always, Samsonite, American Tourister, and
Johnson Publishing Co.'s Ebony, Jet and Fashion Fair brands. The agency also will be working with HGTV, the home and lifestyle television network, to develop
a line of solution- and style-based products for multiple retail channels. New client programs will feature the launch of
Purina Pet Gear pet accessories into retail, along with several new products for retail as part of the World Wildlife Fund
licensing program. Beanstalk also is leveraging Vespa's Italian heritage and design through an apparel, footwear and accessories
licensing program with lead licensee, Adidas.
