The renewed agreement will also see production of Maisy-themed Sip jackets, tooth brushing charts, dental brochures, cardboard toothbrush holders, coloring sheets and drinking straws.

"We are delighted to have SipDisc on board to continue making products that promote healthy habits in children," says Rob Mejia, president of RJM Licensing, the licensing agency that represents the Maisy property in the U.S. and Canada. "The SipDisc, along with the other products they are producing using the Maisy license, is a great complement to products created by another licensee, MediBadge, as they provide stickers and temporary tattoos to dental offices for their patients."