MaMa Rosa's refrigerated pizza and First Juice Brand have joined Wubbzy's current food partners, Minute Rice, Darling Clementines, On-Cor Frozen Foods, Joy Cone Company and Jolly Time Pop Corn.

Beginning in March and ending in August, First Juice will support the DVD release of "Wow! Wow! Wubbzy!: Wubbzy Goes Green," as well as the 40th anniversary of Earth Day on April 22. Consumers will receive a $3 rebate on the purchase of any Wubbzy DVD and two participating First Juice products. Wubbzy Goes Green will appear on the bottles, marketing materials and Web site (www.firstjuice.com).

The MaMa Rosa's campaign, running from April through June, will see shoppers offered savings of $3 off the purchase of MaMa Rosa's pizza and any Wubbzy DVD. Packaging will feature a Wow! Wow! Wubbzy decal.

Meanwhile, the DVD "Wow! Wow! Wubbzy: Wubbzy Goes Green" will hit retail on April 6. It will retail for $16.98.

"Wow! Wow! Wubbzy!" is produced by Bolder Media in association with Starz Media's Film Roman Animation Studio. The series airs in more than 60 countries, including in the U.S. on Nick Jr. Anchor Bay Entertainment, the home entertainment division of Starz Media, distributes the show.