Classic Media's Where's Wally, known in the U.S. as Where's Waldo, is to front the latest print media campaign for the kids fruit juice range, Tropicana Kids.The campaign slogan, "nothing to hide," underpins the familiar elusiveness of Wally, and Tropicana Kids' message that the product contains only juice and water. The campaign sees Wally venture out of his usual bustling scenes and onto an empty beach in the full view of onlookers.
"Wally ads humor and intrigue to this clever campaign and is the perfect fit for the product message," says Claire Shaw of Classic Media. "This brand exposure couldn't come at a better time for Where's Wally? with the new book, 'The Incredible Paperchase' now on shelf."
