February 6, 2012
Alamo Drafthouse had partnered with The Princess Bride to feature branded wines in Alamo's signature wine collection.
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January 31, 2012
M&M'S revealed the first public image of Ms. Brown yesterday at M&M'S World in Times Square.
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January 24, 2012
Bazooka Candy Brands will expand its Juicy Drop candy line with the launch of Juicy Drop Taffy candy, which will hit stores in March.
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January 23, 2012
Saban Brands and Genesis Today have teamed up to introduce Power Rangers Power Blasts, a line of low-calorie, low-sugar juice drinks featuring characters and images from the new "Power Rangers Samurai" action show.
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January 23, 2012
Atlantyca Entertainment has signed Italian confectioner Sorini for a new line of Geronimo Stilton Kingdom of Fantasy chocolate Easter eggs.
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January 11, 2012
Post Foods has signed WWE wrestler John Cena for a Fruity Pebbles partnership, which includes a collectible cereal box and an instant-win promotion that awards winners a VIP meet-and-greet with Cena.
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January 6, 2012
Planeta Junior Spain has signed a deal with Arluy for Maya the Bee 3D in Spain and Portugal.
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January 4, 2012
CandyRific is expanding its Star Wars M&M's line with branded character flashlights, which will be available April 1.
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December 15, 2011
Peeps brand candies has partnered with Volkswagen for its "Peeps Magical Moments Tour," in which its Peepster Volkswagen "chick" car will travel throughout the Mid-Atlantic region to celebrate Peeps this Christmas season.
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