March 10, 2010
French fast–food chain Quick is launching a Smiley World kids' meal promotion at the end of the month.
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March 8, 2010
Celebrity chef Ingrid Hoffman is rolling out a line of cookware by T–fal. She is the host of cooking shows on both Food Network and Univision.
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March 3, 2010
Chorion has signed a deal with Premier Foods for Paddington Bear (licensed by Copyrights, a Chorion company) to become the face of Robertson's Golden Shred marmalade in a U.K. wide on–pack promotion.
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March 1, 2010
HarperCollins has paired up with Burger King to roll out this month's kids' meal promotion, featuring Pinkalicious. The Joester Loria Group is the excluisve worldwide licensing agency representing Pinkalicious.
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February 25, 2010
In support of the recording release of Kidz Bop 17, Applebee's has launched a nine–week in–restaurant promotion, featuring a Kidz Bop–themed family activity book and more.
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February 25, 2010
Soymilk brand Silk has entered into licensing and has tapped Global Icons as agent.
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February 24, 2010
The Walt Disney Company and Carrefour have developed a range of food products for children under the brand, Carrefour Kids.
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February 24, 2010
In anticipation of the summer release The Twilight Saga: Eclipse, Summit Entertainment has once again teamed up with Burger King for a film–inspired in–restaurant promotion.
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February 19, 2010
Start Licensing has secured the third–party licensing rights to a portfolio of well–known brands from Britvic Soft Drinks. They include Robinsons Fruit Shoot, Robinsons Fruit Squash, Tango and Drench, J2O, R White's and Corona.
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