Four partnerships have recently been renewed and expanded for Marvel Entertainment's apparel range. The character-based licensing company is celebrating its 70th anniversary this year.The latest deal news includes:
a multi-year extension with Fruit of the Loom for children's underwear lines based on Marvel franchises and its upcoming film slate, such as Iron Man 2, The First Avenger: Captain America, Thor and The Avengers
a license renewal with Mad Engine for T-shirts and hoodies featuring all Marvel Universe character properties, as well as Iron Man 2 and Thor (mass market to mid-tier and high-end stores)
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an expanded relationship with Freeze for men's and boys' merchandise, including Marvel Studio's upcoming film roster (all tiers of distribution)
an expanded relationship with Mighty Fine for men's merchandise for adult-driven classic programs (mid-tier, department and specialty stores)
Freeze and Mighty Fine will continue to manufacture Marvel character fashion tops for women inspired by Marvel Comics/Retro and Marvel Extreme across all tiers of distribution.
