FremantleMedia Enterprises has exclusively acquired representation of Japanese fashion property Rebecca Bonbon from Crown Creative. Rebecca Bonbon, an adorable French bulldog, is a new fashion property created by the designer of Hello Kitty—Yuko Shimizu. Launched in Japan back in 2005 by Crown Creative, Bonbon can be found throughout Japan with a highly successful product range, which includes apparel, jewelry, bags, and other fashion accessories, including cuddly toys and confectionery products. Keen to build this acquisition into an aspirational fashion and accessories brand, FME is launching Rebecca Bonbon at the International Licensing Expo 2008 as the “new face in fashion.” Primarily known for its slate of major TV properties worldwide, FME will apply both its brand-building skills and worldwide network to position Rebecca Bonbon on a global scale.
Rebecca Bonbon is now available, through FME, for licensing and co-branding opportunities in Europe, United States, Canada, Latin America, Asia (excluding Japan, Korea, and China), Australia, and New Zealand.
