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  • Licesning International 2008
 

Fashion
  • Steven Madden Pairs with l.e.i.


    Jones Apparel Group has announced that its l.e.i. footwear franchise has partnered with Steven Madden to produce and distribute a line of junior and girls’ footwear only at Wal-Mart this spring.

    Limited Too Gets Brand-over


    Tween Brands announced that it will be converting 560 Limited Too stores to its less expensive Justice brand.

    Macy’s Readies New Strategy, New Product


    Macy’s looks to launch a new marketing approach and has agreed to a work with British-based retailing firm DunnhumbyUSA.

    Marchpole Wins DKNY Menswear Deal


    London Stock Exchange listed U.K. fashion brand house Marchpole Holdings has signed a joint venture and strategic licensing deal with Donna Karan International, part of the Louis Vuitton Group.

    LL Cool J's Fall Line with Sears Revealed


    Sears has announced its anticipated fall advertising campaign for hip-hop artist LL Cool J's new apparel line.

    Emmy Rossum Shares Her PiNKiTUDE


    MGM Consumer Products has named Golden Globe-nominated actress Emmy Rossum as the official spokesperson for its new cause-related marketing initiative, PiNKiTUDE.

    Baby Buggy Gets a Push From Delta


    Delta Children’s Products donated $100,000 worth of goods to Baby Buggy, a New York City non-profit organization that provides clothing and products to area families.

    Sears to Debut at Fashion Week


    Sears plans to reveal a lifestyle exhibit during N.Y.’s Fashion Week on Sept. 10, complete with a new portfolio of brands for the general public to view.

    H&M Group Gets Back On Track


    International fashion retailer H&M got back on track in July, recording a like-for-like sales increase of 3 percent and total sales increase of 15 percent compared to July 2007.

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