Amber Fredman-Tarshis has joined as chief marketing officer. She was vice president of marketing for Victoria's Secret.

Dan Pimentel was hired as chief financial officer. He was vice president of finance for Discovery Communications' commerce division.

Brooke Goldstein has been named senior vice president of ad sales. She previously served as a managing partner at Mediacom Communications.

Finally, Lorrie Copeland has joined as senior vice president of consumer insights and research. She was senior vice president and head of consumer insights at Hasbro.

This summer, former Fox Kids Network executive Margaret Loesch was appointed as president and chief executive officer for the venture.