Camp Rock will premiere in the United States on Disney Channel, the ABC Television Network (as part of the Wonderful World of Disney franchise), ABC Family, Radio Disney, and Disney.com in Disney XD on Friday, June 20, through Monday, June 23. Prior to the movie’s on-air debut in the United States, there will be an on-demand preview of Camp Rock on Tuesday, June 17, via Disney Channel on Demand, a video-on-demand service available to Cablevision iO Digital Cable, Time Warner and Verizon FiOS TV customers. The movie will also debut on Family Channel Canada and on Quebec's VRAK.TV (dubbed in French) on Friday, June 20.

Outside of North America, Camp Rock is slated to roll out on Disney Channels Latin America in July. In August, the movie is expected to launch on Disney Channel Japan, and in September, the movie will roll out on Disney Channels India, Southeast Asia, Korea, Taiwan, the UK, Spain, Portugal, Germany, France, Italy, Australia, and New Zealand. In October, the movie will make its debut on Disney Channels Scandinavia, Australia and New Zealand. Exact dates for the worldwide rollout have not been announced.

Walt Disney Records will release the Camp Rock soundtrack on Tuesday, June 17, while Walt Disney Studios Home Entertainment will roll out the DVD, featuring exclusive bonus features, around the world beginning Tuesday, August 19.

"Our ability to harness the strength of the entire Television Group and work with other lines of business to help launch a potential new franchise for the company is what differentiates us among our peers,” says Anne Sweeney, the co-chair of Disney Media Networks and the president of Disney-ABC Television Group. “This will be evident to everyone beginning Friday, June 20, when the world will be treated to an unprecedented rollout of song and dance with our new Disney Channel original movie, Camp Rock.”