The anticipated children's TV network from Hasbro and Discovery, slated for a fall 2010 launch, has been officially named The Hub. Margaret Loesch, chief executive officer and president of the joint venture recently revealed the official brand and logo."A hub is a place where great things come together—and that is precisely what The Hub network will be when it launches," says Loesch. "The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters."
The Hub will debut on what is currently the Discovery Kids network and will feature comedies, animations, live-action series and game shows based on properties from both entertainment companies, including Transformers, My Little Pony, Adventure Camp and Flight 29 Down. The network will also be supported by a Web site at www.hubworld.com.
"Hasbro is a company built on play, and Discovery was founded on curiosity," says Brian Goldner, president and chief executive officer of Hasbro. "The Hub will have the resources of both partners as it goes about reimagining the future of children's entertainment."
