In anticipation of the upcoming film Beastly, CBS Consumer Products has rallied a number of partners for movie-inspired merchandise.The latest signings include:
Accessory Innovations for tote bags, wallets, bag clips, messenger bags, cross-body satchels, key chains and bookmarks (U.S.)
Bif Bang Pow for figures and bobbleheads (worldwide)
C&D Visionary for stickers, patches, magnets, buttons, key chains and (non-lenticular) bookmarks (U.S.)
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Fundex for games, co-branded games and puzzles (worldwide)
Genki Wear for fragrances (U.S.)
Hallmark for greeting cards and other social expressions (U.S.)
Harper Collins for an original novel (worldwide)
Jerry Leigh for fashion T-shirts and hoodies (U.S.)
LTL Prints for removable wall art (North America)
Philcos for fashion T-shirts, hoodies, sweatshirts, mood jewelry, blankets, headwear, glassware, buttons and wallets (Canada)
Rubies for costumes, masks and accessories (U.S./Canada)
Rock Paper Pencils for lenticular journals, bookmarks, pens and stationery (U.S.)
Storm City for a video game (worldwide)
- Scorpio for posters (U.S.)
Sticker You for stickers, decals, static clings and appliqués (U.S.)
"We have teamed with industry-leading licensees to bring the Beastly merchandising program to life for this much-anticipated summer film," says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "The licensing and retail programs will give fans the opportunity to extend their enjoyment of the film into their everyday lives."
Beastly, which stars Vanessa Hudgens and Alex Pettyfer, will hit theaters on July 30 in the U.S. and Canada.