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The License! Global Top 100 licensing companies accounted for over $135 billion in retail sales of licensed products—almost 75 percent of the
estimated total of $187.4 billion worldwide.
Compiled by the editors of License! Global based on interviews with the licensors, the 2008 Top 100 report features almost 20 new companies, a special bulletin-board
pull-out list, a new design, and a separate listing for the Top 15 licensing agencies.
Disney Consumer Products, which once again tops the list with $26 billion in retail sales, has remarkably doubled its size
in six years. Phillips-Van Heusen is ranked second with $6.7 billion in retail sales followed by Iconix Brand Group and Warner
Bros. Consumer Products, both reporting $6 billion in retail sales, and Marvel Entertainment reporting $5.5 billion. In fact, there are 35 companies that have reported retail sales of more than $1 billion and 18 companies that have reported
retail sales of more than $2 billion. As a result, more than a dozen companies with $50 million or less in retail sales, and
a few other companies impacted by acquisitions, did not even make the list, raising the possibility of extending the ranking
to the Top 125 in 2009.
The Top 100 also reflects the growth in retail licensing over the past few years and, more importantly, the potential for
growth through 2010 and beyond.
1 Disney Consumer Products
$26 B (public)
Andy Mooney, chairman, +1.818.544.0001
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Disney Consumer Products delivered strong retail sales growth in 2007, driven by entertainment content from the Walt Disney
Company, including the Disney Channel, Walt Disney Studios, and Home Entertainment, along with innovative products, diversified
retail penetration, and segmentation. The hugely successful Hannah Montana and High School Musical brands have made Disney
a dominant source of tween entertainment and lifestyle merchandise. Disney Fairies has grown to become a global franchise
that delivered $800 million in retail sales for the 2007 fiscal year, and Disney Princess crossed the $4 billion retail sales
threshold while expanding to Russia and India. Cars had $2 billion in global sales, and DCP expanded its reach in the preschool
category, leveraging Disney Channel's preschool series lineup. DCP also sustained its global momentum with the Kirstie Kelly
for Disney Fairytale Weddings collection; Walt Disney Signature home furnishings; Disney Couture apparel and accessories;
and Tinker Bell by Goldie at Bath and Body Works. Key events and initiatives in 2008 will feature new entertainment and product
lines for its tween business with the release of High School Musical 3 and Hannah Montana the Movie and Disney Channel Original movies Camp Rock, starring The Jonas Brothers, and The Cheetah Girls 4. Disney Princess will be supported by the platinum edition release of Sleeping Beauty on DVD and Blu-Ray this fall. Disney Fairies will be supported with the release of the movie Tinker Bell, also this fall. Disney's film slate includes the next Disney Pixar installment, WALL-E; the second Chronicles of Narnia film, Prince Caspian; and Walt Disney Pictures' Bolt. DCP will also introduce new products in the preschool category, supporting "Mickey Mouse Clubhouse," "My Friends Tigger
& Pooh," "Little Einsteins," and "Handy Manny." 2 Phillips-Van Heusen
Est. $6.7 B (public)
Kenneth Wyse, president, licensing & public relations, +1.212.381.3628
PVH, which owns the Calvin Klein brand, expanded its global reach in retailing last year, with two new Izod stores in Macau
and Thailand—and another store in Cancun with Sears-Mexico. Van Heusen licensees opened individual stores in El Salvador,
Republic of Ireland, and Dubai, and Arrow licensees opened a store in Dubai, Qatar, and two in the Philippines, while the
licensee in China opened some 75 stores and shop-in-shops. Product introductions last year featured the launch of Izod umbrellas,
men's and women's watches, and PVH took Izod women's sportswear and neckwear in-house. Van Heusen launched men's robes, loungewear,
and sleepwear. Arrow introduced men's sleep and loungewear, and was active in Canada with its new men's tailored clothing
and suit separates, boy's dresswear, and school uniforms, and through its licensee in Thailand, launched Arrow fragrance for
men and women. During 2008, Izod will feature its men's fragrance launch in the United States, South Africa, and India, as
well as women's accessories, collegiate sportswear, and men's cold-weather accessories. Van Heusen will introduce wallets
and personal leather goods, men's sportswear in Mexico, and new store openings in Central America by its licensee. This fall,
Timberland will launch its men's apparel line. Arrow's global licensees will launch 20 new territories across Europe, Eastern
Europe, and Russia. Additional stores are planned in Mauritius, Chile, and Spain, with five stores in Colombia, and 15 new
stores in China.
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