Supermarcas Licenciamento E Gestao will manage the Mr Bean brand in Brazil, while Euro Lizenzen will handle Germany, Austria and Switzerland. Meanwhile, RDF Rights recently secured Clifton Trends for men's, women's and kids' Mr Bean-themed apparel in India for launch at retail in Q3. Other current licensees include Somerbond for men's apparel (autumn/winter) and Trend Import for plush, glass, ceramic products and postcards in Germany, Austria and Switzerland. Earlier this year, Tiger Aspect appointed RDF Rights as the U.K. licensing agent for Mr Bean. The live-action "Mr Bean" currently airs in more than 60 territories, while the animated series is broadcast in 40. |
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