Case Study - License
 

Case Study

FremantleMedia Enterprises: Classic Games, New Platforms

June 1, 2009

The Price Is Right, Family Feud (Family Fortunes) and Press Your Luck are among the best-known game show properties in the world, and FremantleMedia Enterprises is rejuvenating the genre by taking them onto new platforms—with the added effect of widening its traditional audiences to take in young digital gamers in the 16 to 25 age group.

Disney Princess Power

May 1, 2009

Since it debuted in summer 2000 as a cohesive collection, growth of the Disney Princess brand has skyrocketed, and it has become the fastest-growing franchise within the $30 billion portfolio of Disney Consumer Products.

Best of British

March 1, 2009

Like Burberry and Aquascutum before it, heritage British brand Jæger dusted off its fussy image and hit the catwalk with a designer collection under the Jæger London brand.

360 degree plan

February 2, 2009

"I'm focused on how to make it easier for everyone to do deals," says Jeremy Saul, director of London-based Brand 360, the business he got off the ground last autumn.

Red or Dead is Very Much Alive

December 1, 2008

"Great design at affordable prices" is the long-standing motto of iconic U.K. brand Red or Dead, which powerhouse Pentland Brands is taking forward across multiple product categories.

Funny Face: Reviving a Classic

September 1, 2008

A new cartoon series based on the Funny Face characters of the '60s and '70s, originally featured on Pillsbury drink packets, is returning to show business. Renegade Animation has obtained the rights to the characters, Goofy Grape, Loud Mouth Lime, Jolly Olly Orange and others, and in the spirit of classic, theatrical cartoons like "Tom & Jerry" and Looney Tunes, is creating a unique entry to the current cartoon landscape. The animation studio currently is producing a pilot episode while seeking distribution and licensing agreements.

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